Nicorette: The Taste Drive

Nicorette, a nicotine replacement therapy brand, increased awareness and sales of its new lozenges in the US by partnering with former smoker and NASCAR legend Dale Earnhardt Jr.

Campaign details

Brand: Nicorette Agency: Weber Shandwick



Despite the warnings and negative health effects, it is estimated that 34.4 million Americans still smoke cigarettes.1Cigarettes are addictive by design, making it difficult resi

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