Netflix: Matchmaker

Netflix, a streaming service, launched a campaign in India to drive consideration and gain new subscribers.

Campaign details

Brand: Netflix India Lead Agency: Wavemaker India Region: APAC

Strategy

Objective

At the beginning of 2020 with the world plunging into the global pandemic and everyone stuck at home, content became the only choice for entertainment. However, with little original content being produced on broadcast TV, demand for streaming service