Nestle: Nescafe Keyf-i Turk Faladdin Integration

Nescafé, a coffee brand, promoted its new Nescafé Keyf-i Türk product in Turkey by partnering with popular fortune telling app Faladdin to give consumers a reading free of charge.

Campaign details

Brand: Nestle Agency: Mindshare Turkey Region: EMEA

Strategy

Objective

Turkey's most-beloved coffee brand and  coffee expert of 80 years, Nescafé, created the brand new Keyf-i Türk, which was inspired by Turkish coffee – an inseparable part of Turkish culture and ritual. It aimed to meet with consumers by emphasizing the ability to tell people's fortunes, which is a feature of the prod