National Bank of Kuwait: Real-time location-based mobile engagement

The National Bank of Kuwait (NBK), a banking brand, designed a real-time, location-based marketing campaign for NBK mobile banking app users in Kuwait.

Campaign details

Brand: National Bank of Kuwait Agency: Mall IQ Region: EMEA

Strategy

Objective

Strategic Objective: To increase NBK's credit card revenues by engaging with customers at the right place and time with relevant content through push notifications. NBK and Mall IQ designed a real-time location-based marketing campaign for NBK Mobile