mytaxi: Create everyday magic in city movement

Mytaxi, the first taxi app present in Europe, developed an app to connect passengers with drivers in Spain and reduce traffic jams and pollution, making cities more efficient and sustainable.

Campaign details

Brand: mytaxi Lead agency: mytaxi Region: EMEA

Objectives

Our goal is to simplify people's lives when moving around smart cities, by reducing traffic jams and pollution. All our strategy is based on the following concept: "create everyday magic in city movement". That is the effort we mean to address.

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