MultiChoice: Festive Campaign

MultiChoice, a pay TV operator, used lookalike audiences and geotargeting to drive subscriptions to both its premium bundle (DStv) and its more affordable bundle (GOtv) across Africa.

Campaign details

Brand: MultiChoice Agency: Reprise Digital Region: EMEA

Strategy

Objective

MultiChoice Africa is the largest Pay TV operator in Africa. They have two brand offerings – DSTV, a premium bundle offering a wide variety of TV channels, including local and international sport, news, movies and entertainment and GoTV which is a mo