MTN Chat: Recharge without leaving your chats

MTN, a telco brand, launched MTN Chat in South Africa and became the first telco in the world to use WhatsApp Business to engage with consumers.

Campaign details

Brand: Accenture Interactive and MTNAgency: Accenture Interactive and MTNRegion: EMEA

Strategy

Objective

Whether they're eight or 80 years old, 28 million South Africans rely on WhatsApp to stay connected. As 15.5 million are MTN customers,...

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