MTN Chat: Recharge without leaving your chats

MTN, a telco brand, launched MTN Chat in South Africa and became the first telco in the world to use WhatsApp Business to engage with consumers.

Campaign details

Brand: Accenture Interactive and MTN Agency: Accenture Interactive and MTN Region: EMEA

Strategy

Objective

Whether they're eight or 80 years old, 28 million South Africans rely on WhatsApp to stay connected. As 15.5 million are MTN customers, we seized the opportunity to change the way people live and work – allowing them to recharge their cell phone data