MINI Canada: Hijacking High Gas Prices for High Returns

Car manufacturer Mini used a mobile-first search strategy to communicate the car’s fuel-efficient credentials and increase test-drive uptake among car buyers in Canada.

Campaign details

Brand: MINI CanadaLead Agency: Media ExpertsRegion: North America

Objective

In Canada, MINI is known for many things, most notably clever design and spirited performance, but few consumers realize that MINI also possesses fuel-efficient features....