Miami International Airport / Florida Power & Light Services: FlyGreen MIA Energy Efficiency Initiative

Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.

Campaign details

Brand: Miami International Airport / Florida Power & Light ServicesLead Agency: StarmarkRegion: North America

Objective

Sea level rise is a real threat in Miami-Dade county. So when Miami International Airport and FPL Services teamed up...