MGM: playMGM

MGM, a hotels and entertainment group, reversed double-digit decline following a campaign that brought the thrill of Las Vegas to New Jersey.

Campaign details

Brand: MGM Lead Agency: Publicis.Sapient

Strategy

Objective

When MGM acquired the Borgata casino in early 2017, they now had the one thing they needed to bring online gambling to New Jersey: a physical location in the state. However, this was not the first real-money gambling app in New Jersey. Search the App

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