McDonald's: Regional Brand Trust / Hygiene

McDonald's, a fast-food brand, launched a sound-driven gamified mobile campaign in the Middle East that encouraged people to carry out safe hygiene practices during the COVID-19 pandemic.

Campaign details

Brand: McDonald's Agency: AdColony Region: EMEA

Strategy

Objective

Due to the heartbreaking pandemic and lockdowns, this summer (2020) most of the society couldn't leave their homes. Not for holidays and not even to eat a delicious McDonal

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