Mastercard presents a priceless surprise at Starbucks

Mastercard, a financial services brand, and Starbucks, a global coffee company, collaborated on a campaign in Turkey to simultaneously increase Masterpass users and the number of customers using Starbucks' loyalty program via its app.

Campaign details

Brand: Mastercard and StarbucksLead agency: VodenRegion: EMEA

Objectives

While Mastercard's aim was to increase the number of people using Masterpass, Starbucks wanted more customers to register to its loyalty program via the Starbucks app....