Magnum’s legendary crack sound x Spotify 3D Audio

Magnum, an ice cream brand, partnered with Spotify in Turkey and used audio assets to invite consumers to liberate themselves and take a break for a little moment of pleasure with Magnum.

Campaign details

Brand: Unilever / Magnum Agency: Mindshare Region: EMEA

Strategy

Objective

At Magnum, we believe a day without pleasure is a day lost. When COVID-19 broke out and took control of the world in an unprecedented way, communities all over the world needed to convert their daily sources of pleasure to indoor activities. As music