L’Oréal Paris: Infallible Hotpot Challenge

Makeup brand L'Oréal Paris used in-app integration, influencers and a partnership with a hotpot restaurant to boost sales of its Infallible Cushion compact face powder in China.

Campaign details

Brand: L'Oréal Paris Agency: Mindshare China

Strategy

Objective

With face makeup accounting for 48% of all makeup sales, L'Oréal Paris needed to find a way to prove that its Infallible Cushion makeup powder could withstand any situation,

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