Lipton Ice Tea: Monday is Funday delivered 3.5x sales volume uplift

Lipton, a tea brand, launched a digital campaign in Vietnam to build its brand and dramatically increase sales.

Campaign details

Brand: Suntory PepsiCo Vietnam Beverage / Lipton Ice Tea Lead agency: Mindshare Vietnam Region: APAC



  • Lipton was in neglect as a 'sleeping beauty' for successive three years. The brand faced continuous volume decline during the 2013 - 2016 period due to two main reasons: low brand awareness and no brand differentiation.

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