Lifebuoy: How Vietnam contained COVID-19

Lifebuoy, a soap brand, launched a campaign in Vietnam to help fight the spread of COVID-19.

Campaign details

Brand: Unilever / Lifebuoy Lead Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

Together we can do so much more: Vietnam's efforts to control the spread of Covid-19 has been appreciated worldwide. It is commendable furthermore, that it managed to restrict the spread with very few lockdowns. Vietnam's success strategy to control