Lifebuoy: Every prayer starts with a clean pair of hands

Lifebuoy, a soap brand, launched the Every Prayer Starts with a Clean Pair of Hands campaign in Vietnam to promote hygiene for the Lunar New Year during the COVID-19 pandemic.

Campaign details

Brand: Lifebuoy Lead Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

The year 2020 had been completely turned upside down for all Vietnamese with COVID-19 pandemic. And with 2021 Lunar New Year around the corner, the entire nation was looking forward to a new beginning, hoping for a peaceful year ahead.