Lifebuoy: Every prayer starts with a clean pair of hands

Lifebuoy, a soap brand, launched a campaign in Vietnam to educate consumers on the importance of always carrying hand sanitiser and drive awareness and sales for the newly launched portable hand sanitiser.

Campaign details

Brand: Unilever / Lifebuoy Lead Agency: Mindshare Vietnam Region: APAC

Strategy

Objective

The year 2020 had been completely turned upside down for all Vietnamese with COVID-19 pandemic. And with 2021 Lunar New Year around the corner, the entire nation was looking forward to a new beginning, hoping for a peaceful year ahead.