Lifebuoy: Delivering hygiene one meal at a time

Lifebuoy, a soap brand, partnered with food delivery app Swiggy in India to deliver hand-washing packs with every food delivery to encourage hand-washing practices amidst the COVID-19 pandemic.

Campaign details

Brand: Lifebuoy, Unilever Agency: Mindshare Vietnam



Lifebuoy Liquid Handwash, faced the challenge of educating people on the importance of washing hands before eating meals. Despite heavy investments in varied media and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands