Lifebuoy: Arming Indonesians against COVID with the power of real-time data

Lifebuoy, the Unilever brand specialising in the health sector, raised awareness among the mass Indonesian households on the importance of washing hands.

Campaign details

Brand: Unilever / Lifebuoy Lead Agency: Mindshare Region: APAC

Strategy

Objective

Unilever's Lifebuoy brand was launched in 1894 by the Lever brothers to aid the battle against Cholera and is one of the oldest brands in history. With a history of more than 126 years, Lifebuoy has always been a market leader in the health sector th