Lazada: The show of hearts

Lazada, the e-commerce platform, aimed to set itself apart from the rest by positioning itself as the thought leader in the fashion category in Indonesia.

Campaign details

Brand: Lazada Indonesia Lead Agency: Pantarei Region: APAC

Strategy

Objective

2020 was a tough year for Indonesian fashion industry, one of the largest contributors to Indonesia's GDP in 2019. Major fashion weeks are cancelled, shopping centers are closed, and demands slumped as consumers shift their purchasing priorities to h