Lay's: 4 Seasons Digital OOH

Lay’s, a potato snack brand, increased market share and awareness in Turkey by launching a geo-targeted campaign that encouraged consumers to snack on Lay’s in the park when the temperature hit 25°C.

Campaign details

Brand: Lay's Agency: OMD

Strategy

Objective

Our iconic brand Lay's stands out for its great taste, every bite adds pleasure to life, making it flavourful and crispy.

As part of our four seasons campaign, we wanted to own spring and summer

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