Lay's: 4 Seasons Digital OOH

Lay’s, a potato snack brand, increased market share and awareness in Turkey by launching a geo-targeted campaign that encouraged consumers to snack on Lay’s in the park when the temperature hit 25°C.

Campaign details

Brand: Lay's Agency: OMD



Our iconic brand Lay's stands out for its great taste, every bite adds pleasure to life, making it flavourful and crispy.

As part of our four seasons campaign, we wanted to own spring and summer

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands