LACTOGROW: Dream big – grow happy campaign

Lactogrow, the growing up milk brand, wanted to overcome its main competitors and establish prominence in the category in Indonesia.

Campaign details

Brand: LACTOGROWLead Agency: MINDSHARE INDONESIARegion: APAC

Strategy

Objective

Driving strong audience recruitment and retention by leveraging the grow happy philosophy.

As one of the key players in the Growing Up Milk mass premium segment,...