KFC goes TikTok #DoTheColonel

KFC, a fast-food brand, raised brand awareness in Germany with a TikTok hashtag challenge.

Campaign details

Brand: Kentucky Fried Chicken (Great Britain) Limited, German Branch Agency: BUTTER. GmbH Region: EMEA

Strategy

Objective

April 2020: Germany is in quarantine, everyone is bored and no one knows what to do with their time at home. With our #DoTheColonel TikTok challenge, we brought fun and movement back into the living rooms of Germans. Its objective was to raise brand