KFC goes TikTok #DoTheColonel

KFC, a fast-food brand, raised brand awareness in Germany with a TikTok hashtag challenge.

Campaign details

Brand: Kentucky Fried Chicken (Great Britain) Limited, German Branch Agency: BUTTER. GmbH Region: EMEA

Strategy

Objective

April 2020: Germany is in quarantine, everyone is bored and no one knows what to do with their time at home. With our

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