Johnnie Walker: The Worlds Most Travelled Billboard

Johnnie Walker, a whisky brand, connected with young people in India over their love for travel and new experiences with its Instagram-based campaign #TheTravellingBillboard.

Campaign details

Brand: Johnnie Walker Agency: Whats Your Problem Brand Solutions

Strategy

Objective

The strategic objective was to create a campaign which resonated with a much younger audience than what the brand was perceived to be for. Historically Jo

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