JinLingGuan: A.I. Baby Expert

Infant formula milk brand JinLingGuan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

Campaign details

Brand: JinLingGuan Lead agency: Neo Media World Region: APAC

Strategy

Objective

In China, the infant milk formula (IMF) category is dominated by international brands, with 3 international giants taking more than 70% of the market.

Local bra

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