Jeep: Adventure Reality

Jeep, an automotive brand, launched the Adventure Reality app to give Wrangler fans a way to see and explore the 2018 Wrangler before seeing it in real life.

Campaign details

Brand: JeepLead Agency: Bullitt Entertainment

Strategy

Objective

A Jeep Wrangler is more than just a way to get around, it's a way of life. As such, for Wrangler owners and fans, expectations for the launch of the 2018 Jeep Wrangler were...