iStock: Diretor de Criação Jr.

Image bank iStock used Facebook and Canvas to generate brand awareness in Brazil.

Campaign details

Brand: iStock Agency: Mirum Agency Region: LATAM


To create awareness of the communication to reach more than 70% of the target audience, controlling frequency cap of canvas ads.

Target audience

Brazilian, males and females, age 20+, who work in a creative agency and have interests in small business, advertising, marketing, digital marketing, online advertising, photography, digital media, content marketing and design.

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