Isbank: Personal assistant maxi – WhatsApp integration

Isbank, a commercial bank, launched a campaign in Turkey to increase the number of unique users who access the bank via WhatsApp to 5,000, and the number of dialogues conducted to 20,000.

Campaign details

Brand: Isbank Lead Agency: Carat Region: EMEA

Strategy

Objective

During the pandemic, when digital channels became the main service area and the use of social media platforms such as Facebook and Instagram increased significantly, it has become more important than ever to be able to answer the questions of our use