İşbank: Pay to the Future - Geleceğe Öde

Isbank, a banking brand, created a new platform called Gelecege Ode (Pay to the Future) to financially assist small- and medium-sized enterprises (SMEs).

Campaign details

Brand: İşbank Agency: VMLY&R Turkey Region: EMEA

Strategy

Objective

During the Covid-19 pandemic, many small and medium sized enterprises were financially afflicted due to lockdowns, therefore İşbank created a new platform "Geleceğe Öd

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