Instituto Maria da Penha: Clocks of Violence

Instituto Maria da Penha (IMP), a Brazilian non-profit for victims of domestic violence, raised awareness of the issue in a 24-hour activation that gained 177 million impression in 24 hours.

Campaign details

Brand: Instituto Maria da Penha Lead Agency: Region: LATAM



Brazil is the fifth most violent nation in the world for women, where there is a physical or verbal assault every two seconds, on average. On March 8, 2017, International Women's Day, one of the most respected Brazilian research institutes published

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands