Campaign details
Brand: PT.Indofood Sukses Makmur Tbk / Indomie Lead Agency: romp. Region: APAC
Strategy
Objective
Indonesia is the second largest instant noodle market and the biggest Muslim country in the world. With around 90% market penetration, Indomie (produced by PT Indofood Sukses Makmur company) is the country's most beloved noodle brand - a category lea