IBM: Advertising Accelerator with Watson

IBM, a technology company, launched the IBM Advertising Accelerator with Watson to determine how artificial intelligence (AI) could impact brands' creative processes in the USA.

Campaign details

Advertiser/Brand: IBM Watson Advertising

Lead Agency: IBM Watson Advertising

Strategy

Objective

In January 2020, we set out to determine if and how AI could impact the creative process. It's often hard to understand what AI should and can

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