IBM: Advertising Accelerator with Watson

IBM, a technology company, launched the IBM Advertising Accelerator with Watson to determine how artificial intelligence (AI) could impact brands' creative processes in the USA.

Campaign details

Advertiser/Brand: IBM Watson Advertising

Lead Agency: IBM Watson Advertising



In January 2020, we set out to determine if and how AI could impact the creative process. It's often hard to understand what AI should and can

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