Huawei Iraq: Real data produces unreal results on mobile

Huawei, a phone brand, launched a campaign in Iraq to increase brand impact during Eid.

Campaign details

Brand: Huawei Iraq Lead agency: Mindshare MENA Region: MENA

Objectives

The strategic objective of this campaign was to increase brand impact of Huawei, which has been struggling to reach the Iraqi users. Plus, in the Iraqi market, Huawei is lagging in market share at 20% versus Samsung and Apple that have first and seco