Heineken: Heineken Silver – The Biggest Launch In Vietnam

Heineken, a beer brand, improved brand image and increased brand awareness in Vietnam by positioning its new product Heineken Silver as an easy-to-drink beer for any occasion.

Campaign details

Brand: Heineken Silver Agency: Red Star Region: APAC

Strategy

Objective

Vietnam is one of the biggest and most dynamic beer markets in the world, and in the past decade, the total market volume has been growing annually at about 9%. Heinek

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