GrabAds x McDonald's Indonesia

McDonald's, a fast food brand, launched a campaign in Indonesia to promote its Mini Cuts Spicy Chicken and stand out from competition.

Campaign details

Brand: McDonald's Lead Agency: OMD Indonesia Region: APAC

Strategy

Objective

McDonald's, a household name around the globe, is also a highly familiar brand among Indonesian consumers. But in the highly competitive Indonesian F&B market, growing at a CAGR of 7.06% over the next five years, McDonald's needed to stand out am