Grab: Ride the Momentum for the Acquisition of the New Users

Telkomsel, a telecommunications brand, collaborated with Grab, a Singapore-based technology company, to promote the Grab Car service in Indonesia by using SMS and promo codes to encourage sign ups.

Campaign details

Brand: GrabLead agency: TelkomselRegion: APAC

Objectives

The ride hailing tech industry is one of the few sectors where we can see that street traffic is just as valuable as web traffic. However, in a country like Indonesia, fourth ranked...