Google: Shopping Answers Made Easy

Google, a technology company, introduced its Google Shopping Search to APAC to educate consumers on the fact that Google Search is the easiest way to make shopping decisions.

Campaign details

Brand: Google APAC Agency: Toaster

Strategy

Objective

Due to the intense e-commerce competition, online consumers have often expressed how overwhelmed they feel with the many number of places they can find deals. Agency research showed th

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