Google Play: Leveling Up Its Game with Programmatic HD Video in Indonesia

Google, a tech company, launched an in-game video campaign to entice Indonesian gamers to make in-app purchases.

Campaign details

Brand: Google Lead agency: Essence Digital, AdColony Region: APAC


In a world of free apps, Google wanted to bring awareness of in-app purchases to better monetize its app store.

Globally gaming purchases account for the largest share of the revenue out of all the categories in the app stores.

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