Gojek / Le Minerale: Owning Ramadan moments during the pandemic

Le Minerale, the mineral water brand, collaborated with SMEs merchants in Indonesia.

Campaign details

Brand: Le MineraleLead Agency: GojekRegion: APAC

Strategy

Objective

For the second year in a row, Muslims are celebrating the holy month of Ramadan in the midst of pandemic. Social gathering restrictions by the authorities have forced people...