Goibibo: AI That Powers Experience For Millennials

Goibibo, a travel commerce platform, engaged consumers in India by launching an AI-based targeting programme that delivered personalised communications to its audiences.

Campaign details

Brand: Goibibo Lead Agency: Vizury Region: APAC



The millennial consumers of today want to DO and BE More, MORE than they ever did.

They seek More experience and adventure.

Tourism in India also has witnessed a significant ri

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands