Gillette: #PlayCleanPlaySmart

Gillette, the shave care brand, won over POME consumers and educated them about the usage of shaving gel in Indonesia.

Campaign details

Brand: Gillette Lead Agency: Mediacom Region: APAC

Strategy

Objective

Objective for Gillete – PlayCleanPlaySmart campaign was to win over POME consumers and recruit/upgrade to 'Systems' and educate them about the usage of Shaving Gel/Foam.