Games 24x7/Rummy Circle: It's time to win it all

RummyCircle, an online card-based game, increased players of its game in India by delivering personalised content to potential players using geo-targeting methods.

Campaign details

Brand: Games 24x7 / Rummy Circle Agency: Affle

Strategy

Objective

Problem 

Rummy has been a skill-based card game played for fun with family and friends. However, in recent times, as people spent more time at home, they couldn't connect with like-minded players. Due to this, there was an imminent need for players to connect