FuzeTea: Song in a Bottle

Coca-Cola-owned beverage brand FuzeTea used mobile-focused, musical video content to appeal to young consumers and reinvigorate sales of its FuzeTea+ variant in Vietnam.

Campaign details

Brand: FuzeTea Agency: Dentsu Vietnam

Strategy

The Ready-to-drink (RTD) Tea category in Vietnam is #3 by Volume and SOV on media. The category was witnessing an impressive growth with most of the brands maintaining their shares and with aggressive investments on TV from four key established playe