Ford India: Programmatic accelerates Ford past IPL TV Sponsor

Ford India, a car brand, increased visibility during its cricket season by creating a mobile campaign that sent its video ads to Indian smartphone users.

Campaign details

Brand: Ford India Lead agency: Global Team Blue Region: APAC

Objectives

The largest annual sporting event in India is as expected, yet another cricket event - the Indian Premier League (IPL) (April-May 2017). 9 major sponsors grabbed 70% inventory on broadcast TV at a reported 13 Billion Rupees or 200+ Million USD. Only

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