Ford Fiesta Mini Game

Ford, an automotive brand, launched an in-app mini game to promote its B&O sound system in the new Ford Fiesta, which leveraged its All the Music One New Fiesta project.

Campaign details

Brand: Mindshare/Ford Lead Agency: Gameloft Region: EMEA

Strategy

Objective

Ford wanted to unveil the exclusive B&O sound system that incorporates the new Ford Fiesta, customized to offer great musical quality and approach young people

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands