Fiat: Egea Cross Prelansman

Fiat, the car manufacturer, wanted to create shock awareness and curiosity in Turkey with a campaign tht used real time data and programmatic targeting.

Campaign details

Brand: FiatLead Agency: PeopleRegion: EMEA



We wanted to create a shock awareness and curiosity. The main challenge was the market itself since automobile buying decision process is driven by expert opinions and research,...

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