Excedrin: Take Two

Excedrin, a painkiller brand, increased awareness in the US by launching an influencer contest campaign that gave the opportunity for migraine sufferers to relive a moment they had missed due to a migraine.

Campaign details

Brand: Excedrin Agency: Weber Shandwick

Strategy

Objective

Excedrin Migraine has a high awareness of 99% and unparalleled loyalty in the U.S. The challenge? Getting people to understand that heads are special and deserve a special medicin

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